Sábado 22 de Julio de 2017 | 22:04 HS.

KIA MOTORS, JUNTO AL AUSTRALIAN OPEN 2017

La firma coreana es el patrocinador principal del torneo de tenis, al que entregó una nueva flota de 110 vehículos junto con Rafael Nadal, embajador de la marca.

Por decimosexto año consecutivo, Kia Motors es el patrocinador principal del Australian Open (Abierto de Australia), al cual le aporta una flota de vehículos para realizar traslados.  

En una ceremonia realizada en Melbourne que contó con la presencia de ejecutivos de Kia Motors y Rafael Nadal, embajador a nivel global de Kia, se realizó la entrega de la nueva flota compuesta por 50 unidades de Carnival, 40 de Sorento y 20 de Cerato.

Dichos vehículos, junto con más de 200 voluntarios que los conducirán, estarán destinados al servicio de transporte del Abierto de Australia 2017, un beneficio para jugadores, personal y VIPs para llegar a los partidos y realizar otras acciones en el marco del torneo. En total, los autos recorrerán más de 400.000 kilómetros.

De esta forma, la marca ha dado inicio a una nueva etapa junto al torneo. En los quince años de vínculo entre ambos, la flota de cortesía de Kia ya recorrió unos cinco millones de kilómetros.

Este año, Kia Motors aprovechó la ocasión para mostrar el flamante Stinger, un sedán deportivo que fue presentado recientemente en el NAIAS. El modelo se destaca por su estética exterior y su mecánica, que incluye un motor V6 con 365 caballos (para Estados Unidos).  

Otras de las atracciones de la automotriz es una raqueta de tenis gigante que permite la interacción con los fanáticos, quienes pueden escribir sus nombres en las cuerdas. Estará presente durante todo el torneo.

"El Abierto de Australia es el patrocinio deportivo más importante de Kia y, como orgulloso patrocinador, estamos encantados de ser una fuerza impulsora detrás del crecimiento del torneo, no sólo proporcionando transporte seguro, elegante y cómodo para jugadores y participantes, sino también al involucrarnos con los aficionados del tenis en todo el mundo con varias campañas on-line y off-line para compartir la emoción que estamos a punto de presenciar en las próximas semanas ", expresó Bryan Cho, Vicepresidente de Marketing en Kia Motors Corporation.

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