Viernes 28 de Julio de 2017 | 01:39 HS.

VOLVO NOMBRÓ A JUAN MARTÍN HERNANDEZ COMO SU EMBAJADOR

Con el permanente objetivo de crecer en su segmento, Ditecar, representante de la marca en el país, continúa realizando acciones de fidelización, acercando distintas experiencias a sus clientes y seguidores.

Volvo presentó como su nuevo embajador en Argentina al jugador del seleccionado argentino de rugby,  Juani Hernández, elegido especialmente por su estilo de vida, que representa los mismos valores de la marca Sueca.

Al respecto, Ignacio Pierrez, Brand Manager de Volvo en el país, señaló que “La Argentina se ha convertido rápidamente en un mercado de alta importancia para la marca y  la región, y la elección de Juani ha sido una decisión estratégica. Tiene que ver con que es una figura local de reconocimiento internacional y porque encarna los valores y el estilo de la marca: moderno, innovador, pero que a su vez supo mantener su esencia, y gracias a eso hoy es seguido por muchos de nuestros clientes.

Por su parte, Juan I. Hernandez, quien también comparte con Volvo el interés por la familia, y los vínculos sociales que promueve y enseña desde el deporte, aseguró: “Estoy muy feliz por ser parte de una marca con la cual comparto filosofía de vida” aseguró.

Entre las acciones que la marca desarrollará con su nuevo embajador, incluye su participación en los próximos lanzamientos y en las campañas digitales de autos de lujo de la marca sueca en el mercado local.  

Para finalizar, Juani estuvo presente en la 4° edición del “Volvo Golf Tour” el pasado sábado 1 de julio, que se desarrolló en el Martindale Country Club de Pilar, con la participación de 150 jugadores. En ese marco, todos los concurrentes tuvieron además la posibilidad de realizar pruebas de manejo del Volvo S60.

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