Miercoles 28 de Junio de 2017 | 16:06 HS.

UN BATIMÓVIL DE CHEVROLET HECHO CON LEGO

Surgió gracias a la sociedad de la marca del moño con Warner Bros., para la Película LEGO Batman. Posee 5,18 metros de largo, pesa 769 kilos y cuenta con 344.187 ladrillos LEGO.

Junto con estudiantes de Cody Rouge (Detroit) y asociaciones como A World in Motion y la FIRST LEGO League, Chevrolet diseñó el Batimóvil LEGO, el cual fue presentado en el marco del Salón Internacional del Automóvil de Norteamérica (NAIAS).

Se trata de un modelo inspirado en el Speedwagon que utiliza el superhéroe en la película LEGO Batman (será estrenada en EE.UU. el 10 de febrero). Posee escala real y 5,18 metros de longitud, 2,82 de ancho y 2,10 de altura.

El vehículo además cuenta con un peso total de 769 kilogramos (las ruedas aportan unos 45 kg. cada una), al mismo tiempo que su estructura interior fue realizada con más de 26 metros de tubos de aluminio.

El proyecto del LEGO Batimóvil demoró 222 horas en ser diseñado. Dicho trabajo y el ensamblado se realizó en el LEGO Model Shop de Enfield (Connecticut) por los LEGO Master Builders. Además, su construcción demoró 1.833 horas y necesitó 344.187 ladrillos de la firma de juguetes, que también aportó 17 colores al proyecto.  

El vehículo formará parte de los próximos spots de la campaña “Real People, Not Actors” que la marca estadounidense lanzará en su país de origen, y que tienen como protagonistas a las mini figuras de LEGO analizan qué tipo de persona manejará el modelo.

“Para Chevrolet es un orgullo trabajar junto con Warner Bros. en el LEGO Batimóvil”, comentó Paul Edwards, vicepresidente de Marketing de Chevrolet EE.UU., quien agregó: “Muchos de los aspectos y valores que se ven en la película LEGO Batman, tales como la imaginación, la familia y la comunidad, se alinean perfecto con los valores de la marca Chevrolet”.

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