Sábado 22 de Julio de 2017 | 13:55 HS.

TOYOTA Y LA CONCIENCIA AMBIENTAL EN ESCUELAS PRIMARIAS

La marca japonesa realizó talleres para 1600 alumnos con el objetivo de generar mayor conciencia sobre el cuidado del medioambiente. Lo hizo junto con la Asociación Aves Argentinas.

Toyota finalizó la decimotercera edición de su programa “Conciencia Ambiental en escuelas primarias”, el cual forma parte del sexto objetivo del Desafío Ambiental 2050 de la automotriz japonesa.   

Por medio de talleres y actividades lúdicas, el programa tiene como misión sensibilizar y promover una actitud proactiva en los niños, para que los mismos aprendan a cuidar y respetar el medio ambiente

La temática del presente año, que contó con la colaboración de la Asociación Aves Argentinas, ha sido la Biodiversidad, la cual fue aplicada a través de 40 talleres destinados a más de 1.600 alumnos.  

Los talleres del programa de Toyota de la decimotercera edición de “Conciencia Ambiental en escuelas primarias” fueron destinados a alumnos de quinto grado de escuelas de Zárate y Campana, ambas en la provincia de Buenos Aires, y de Mendoza.

Desde el año 2004, el programa llevado adelante por la automotriz brindó capacitación a más de 13.500 niños, incluyendo temas como el calentamiento global, cuidado del agua y la separación y clasificación de residuos.

En este marco, Eduardo Kronberg, Gerente de Responsabilidad Social de Toyota Argentina, señaló: “A través de este programa buscamos fomentar el cuidado del ambiente desde la niñez, con la incorporación de pequeñas acciones cotidianas”, y agregó, “Creemos que son los niños quienes además de cuidar el medio ambiente ellos mismos, pueden inspirar y contagiar a los más grandes a hacerlo”.

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