Viernes 20 de Octubre de 2017 | 11:03 HS.

LAS NOVEDADES DE MERCEDES-BENZ QUE LLEGARÁN A ARGENTINA

En la muestra norteamericana, la marca alemana presentó la nueva generación del Clase E Coupé y el restyling del GLA, ambos programados para llegar al país en 2017.

Mercedes-Benz está presente en el Salón Internacional de Detroit (NAIAS) con varias novedades, incluyendo algunas que durante el presente año formarán parte del mercado argentino.

Una de las novedades es el renovado GLA, el cual llegará a Argentina a mediados de año. Posee cambios exteriores a través de nuevos paragolpes, llantas de aleación y colores para la carrocería. Además, tiene modificaciones en el interior, el equipamiento y los motores. En Detroit se luce con la versión de lanzamiento Yellow Night, mientras que la gama local incluirá la variante deportiva Mercedes-AMG GLA 45 4Matic.

Por su parte, la nueva generación del Clase E Coupé fue estrenada en Detroit y en junio hará lo propio en el Salón de Buenos Aires. Luego, en el último trimestre del año, comenzará su comercialización local.

La nueva cupé alemana se destaca por su evolución en cuanto a diseño, mecánica y equipamiento, rubro en el que posee sistemas que para lograr la conducción semiautónoma. Entre ellos se encuentra el frenado automático con detección de peatones.

Por otro lado, AMG está cumpliendo 50 años y la marca lo celebra con el nuevo Mercedes-AMG GT C, posicionado entre el AMG GT S y el AMG GT R, modelos que también cuentan con cambios en la ficha técnica y la estética, la cual incluye la parrilla “Panamericana”.

La marca de la Estrella, que en 2016 superó por primera vez las 2 millones de unidades vendidas, también ha presentado su nueva estrategia corporativa CASE, la cual significa “Connected”, “Autonomous”, “Shared” and “Electric Drive”, es decir "Conectada", "Autónoma", "Compartida" y "Conducción Eléctrica". En ese sentido, anticipó que tendrá más de diez nuevos modelos eléctricos en el año 2025.

“Estamos realmente orgullosos de haber alcanzado lo más alto del segmento premium el pasado 2016 con ventas mayores a los dos millones de vehículos. Los principales factores que contribuyeron a este éxito han sido nuestra constante oferta de modelos y el continuo rejuvenecimiento de nuestra marca a lo largo de los últimos años", dijo Dieter Zetsche, CEO de Daimler AG y máximo responsable de la división Mercedes-Benz Cars.

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