Sábado 21 de Octubre de 2017 | 20:00 HS.

F-PACE, PIEZA CLAVE DE LA EVOLUCIÓN COMERCIAL DE JAGUAR LAND ROVER

El modelo fue una pieza clave para el crecimiento de la marca británica y de Jaguar Land Rover, que también posee más presencia en el mercado local, donde el inédito SUV será lanzado en junio.

Jaguar Land Rover anunció que durante el mes de abril el F-Pace, el inédito SUV de Jaguar, fue el modelo más exitoso de Jaguar Land Rover en todo el mundo.

Con el desempeño del nuevo modelo, las ventas de Jaguar alcanzaron 12.310 unidades, lo que se traduce en un incremento del 54 por ciento en comparación con el mismo mes del año pasado.

Por su parte, Jaguar Land Rover logró ventas minoristas de 40.385 unidades, además de 219.894 vehículos comercializados en el transcurso de los meses de enero y abril de 2017, lo que representó un crecimiento del 10% en comparación con el mismo cuatrimestre de 2016.

Si nos referimos a Land Rover, la otra marca británica del grupo registró en abril 28.075 unidades, 16% menos en comparación con el mismo mes del año pasado. Según la compañía, tiene que ver con la espera de la nueva Discovery.

Volviendo al F-PACE, el SUV que fue elegido por el World Car Award en el Salón de New York ya tiene fecha de arribo confirmada para el mercado local, donde llegará el 6 de junio.  

Luego de duplicar las ventas y el empleo en el transcurso de los últimos seis años, Jaguar Land Rover anticipó que durante el año fiscal 2018 llevará a cabo nuevas inversiones destinadas a instalaciones y productos.

Si nos referimos al mercado local, las ventas de Land Rover se incrementaron un 85% en comparación con 2016, mientras que las de Jaguar crecieron un 600%.

Información Destacada
“Este fue un sólido mes de ventas, con un espectacular desempeño de Jaguar liderado por el galardonado F-Pace. Se observó una pequeña disminución en las ventas totales debido a dos factores. En el Reino Unido, los clientes compraron vehículos antes del aumento del impuesto sobre vehículos el 1 de abril. Además, la desaceleración en ventas del anterior modelo Discovery explicó una disminución interanual en Land Rover. Las ventas aumentarán a partir de este mes, ya que el nuevo Discovery continúa a la venta en todo el mundo”, dijo Andy Goss, Director de operaciones de ventas de Jaguar Land Rover.

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