Martes 12 de Diciembre de 2017 | 13:17 HS.

EL NUEVO VOLKSWAGEN UP! PEPPER TIENE CAMPAÑA PUBLICITARIA

La marca alemana lanzó la campaña comunicacional de la nueva variante del city car, que incluye el motor 1.0 TSI con 101 caballos. Posee piezas para gráfica, vía pública, radio y medios digitales.

Volkswagen Argentina lanzó la campaña comunicacional del Up! Pepper, la nueva variante que llegó al país junto con la renovación del hatchback brasileño del segmento de los autos urbanos.

Basada en el claim “Con el mismo poder de reacción que tenés vos”, la campaña de comunicación cuenta con piezas destinadas para televisión, gráfica, vía pública, radio y medios digitales.

La acción de comunicación tiene como objetivo dar a conocer la potencia y la reacción de la variante Pepper del Up!, que utiliza –de forma exclusiva- el motor naftero 1.0 TSI con tres cilindros y turbocompresor.

Combinado con una caja manual con cinco velocidades y el control electrónico de tracción, el nuevo propulsor para la gama local del hatchback (con cinco puertas) desarrolla 101 caballos de potencia y 165 Nm de torque.  

Sobre el flamante rediseño del Up!, que incluye cambios en el sector frontal, la zona posterior y el habitáculo, el Pepper suma una serie de detalles propios como la línea roja de la parrilla frontal y el color negro presente en los paragolpes, los espejos y el portón trasero.

Precios de la gama completa del renovado Volkswagen Up!, que posee bonificada la mano de obra del 2°y 3° servicio programado(*):

Take up! 3P: $ 203.532

Take up! 5P: $ 216.191

Move up! 3P:  $ 226.600

Move up! 5P: $ 238.612

Move up! 5P I-Motion: $ 253.881

High up! 3P: $ 252.768

High up! 5P: $ 264.945

High up! 5P I-Motion: $ 280.681

Cross up! 5P: $ 279.043

up! Pepper 5P: $295.359

(*) en talleres oficiales de la automotriz

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