Domingo 25 de Febrero de 2018 | 20:52 HS.


Es una nueva plataforma digital que permite a los clientes puntuar y comentar sobre sus experiencias en los concesionarios y los autos de la marca francesa. Tiene como objetivo generar una relación transparente con los usuarios.

Citroën Argentina lanzó en el mercado local Citroen Advisor, una flamante plataforma digital mediante la cual los clientes pueden puntuar y comentar acerca de sus experiencias vividas tanto con los concesionarios como con los autos de la automotriz.

La aplicación cuenta con un funcionamiento simple e intuitivo y tiene como misión generar una relación “simple y transparente” entre la marca de origen francés y sus clientes locales.

Para utilizar Citroen Advisor, los usuarios deben ingresar a la página exclusiva, donde cuentan con diferentes estrellas que permiten realizar la puntuación: desde “Muy Satisfecho” a “Muy Insatisfecho”. A eso se suma un espacio (hasta 500 caracteres) para dejar un comentario. 

La nueva modalidad local ya posee trayectoria en más de 20 países, donde integra una estrategia de Relacionamiento Global cuya misión es ofrecer transparencia con los clientes actuales y futuros. 

Con esta iniciativa, la automotriz ya recolectó más de 100 mil comentarios de  clientes, lo que le ha permitido conocer las opiniones acerca de la calidad del servicio, así como las calificaciones de sus vehículos.

En ese contexto, Valentina Solari, Directora de Marketing y Comunicación de Citroën Argentina, comentó: “Estamos convencidos de que “Citroën Advisor” ayudará a aumentar la recomendación hacia el punto de venta, mejorar la fidelidad del cliente actual y aspira a ser un elemento clave del éxito comercial”.  


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